Schema markup is a block of code that describes your page to search engines in a standard vocabulary.
What it can do
It can make results show FAQ dropdowns, star ratings, event dates, recipe cards and breadcrumb trails.
Where to start
- Organization for your brand.
- Article for posts.
- Breadcrumbs for site structure.
- FAQ where a page really answers questions.
- LocalBusiness if you serve a location.
What to avoid
Do not mark up content that is not visible on the page. It can lead to a manual action.