How the keyword research tool works
Type a topic and the tool asks Google’s own search suggestions what people type next. It repeats the question many ways: with question words (what, how, why), with words such as for, with, near me and vs, and with every letter of the alphabet on paid plans. The result is a list of real phrases people search for, grouped so you can see questions, comparisons and long-tail ideas at a glance.
What the strength score means
Strength compares ideas within one search. A phrase that Google suggests more often, and nearer the top, scores higher. It is a guide to what is commonly typed, not monthly search volume, and it does not measure how hard a keyword is to rank for. Use it to find ideas worth writing about, then judge competition by looking at the results.
How to use the ideas
- Questions make good headings, FAQs and blog posts, and they are often easier to win.
- Long-tail phrases of four or more words are specific, so they usually convert better and face less competition.
- Comparisons show what people weigh up before choosing, which is ideal for comparison and alternative pages.
- Pick one main phrase per page and use close variations in headings and body text, in natural language.
Limits
Free accounts see up to 30 ideas per search. Paid plans see more, add the A to Z expansion and can export to CSV. Results depend on the country you pick. Ideas can change from day to day, and results are cached for twelve hours.