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The 10-minute SEO checklist for any website

You do not need a month to improve your SEO. These ten fixes cover most of what holds small sites back.

1. Make sure search engines can see you

Check that your site is not set to discourage search engines and that robots.txt does not block everything.

2. Use clean addresses

Addresses like /seo-checklist/ beat /?p=123.

3. Give every page a unique title

Aim for 30 to 60 characters with the main topic near the front.

4. Write meta descriptions that earn the click

About 120 to 160 characters, written for a person.

5. Use one H1 per page

Use H2 and H3 for the rest of the structure.

6. Add alt text to images

Describe what the image shows in a short phrase.

7. Link your pages together

Every page should be reachable from at least one other page.

8. Publish an XML sitemap

It tells search engines which pages exist.

9. Fix broken links and redirect moved pages

A 301 redirect keeps visitors and ranking signals when an address changes.

10. Re-check monthly

SEO drifts as you publish. A scheduled audit keeps you honest.

Check your own site

Run a free audit and see what to fix first.

Run a free audit