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Local SEO basics for small businesses

If customers find you by location, local signals matter most.

The essentials

  • A complete Google Business Profile.
  • Your name, address and phone written the same way everywhere.
  • A page per location with real details.
  • LocalBusiness schema with opening hours.
  • Reviews, and replies to them.

On your website

Put your address and a map on the contact page, and mention the area you serve in titles and headings naturally.

Check your own site

Run a free audit and see what to fix first.

Run a free audit